The Whuffie Factor

22 04 2009

New book on social media marketing…The Whuffie Factor by Tara Hunt (@missrogue).

Biz Stone (@biz) (Twitter founder) says, “Tara Hunt has an intuition for engaging community intensified by a unique ability to identify and communicate clear steps toward recreating that elusive magic. Tara’s work transforms consumers into participants in a way that makes products stronger and more meaningful.”

Click here to buy a copy!

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Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt is the perfect person to do this book.

The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another book about online marketing.

The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. As Tara Hunt has found, online success comes from building a community and being part of it – not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.

Buy your copy today!